Name Your Color
GM, again making things more difficult than they have to be, have started a two stage competition to name to the color of the plug-in hybrid Volt. The car is covered with a silver base coat, then an emerald hue layer, and finally a clear coat over the top.
We will of course be submitting our recommendation as ‘TreeHugginHippy Glow’
The first stage of the competition is open now, you can submit multiple names but can only enter once between now and November 4th. GM will use an American Idol-esque format with the company selecting three winners who will receive their golden tickets to advance to Los Angeles. The Los Angeles Auto Show in December. Between November 16th and December 1st ‘Consumers’ will be able to vote for one of the three finalists offerings.
They state consumers will be able to vote, we’re not sure if you have to be a consumer of the Volt to vote, or a consumer of any GM brand, or if even as a consumer at Walmart you will qualify.
The three finalists will receive roundtrip tickets for themselves and a friend to L.A., two nights in a hotel, a $400 gift card, and admission to the auto show on December 2nd. The overall winner of the color suggesting competition will be given the opportunity to test drive the pre-production Volt.
There is a video discussing color and stuff but the guy weirded me out a bit and I didn’t want to put it up on here, if you feel the need to watch the guy in all his fabulousity, click here.
Chevrolet Invites Public to Name Volt Paint Color
Winner to be among the first to drive a Chevy Volt pre-production car
* Contest begins today. Enter at chevroletvoltage.com
* Vote for finalists November 16 through December 1, 2009
* Three finalists and their guest awarded a trip to Los Angeles
* Winning color name announced on December 1
DETROIT – The initial production color of the Chevrolet Volt extended-range electric vehicle (E-REV) is a silver exterior with an emerald hue. That’s official. What’s not certain is what Chevrolet will name that distinctive exterior color, so the company is turning to the public to help make the decision.
Starting today, on National Color Day, Chevrolet launches an online contest that asks for color name suggestions, with three finalists to be flown to Los Angeles this December to compete for a final chance to be among the first to test-drive a pre-production Volt.
“We want to invite consumers into the development process of the Chevy Volt and give people an opportunity to be part of our program,” said Maria Rohrer, director, global Volt and global marketing operations at Chevrolet. “We’re looking for a color name that captures the innovation and spirit of the Volt.”
The contest will award three finalists and a guest roundtrip airfare to Los Angeles, two nights standard hotel accommodations, a $400 gift card and admission to the LA Auto Show on December 2, 2009. The winner will be announced by Chevy on December 1 and be given the opportunity to test-drive the pre-production Volt.
Entrants can submit their color name at www.chevroletvoltage.com through 8:00 a.m. ET on November 4. Chevrolet will choose three finalists among all the entries, based equally on originality, creativity, and the ability to capture the innovation and spirit of the Volt. The finalists will advance to a second round, where consumers will vote for the entries on www.chevroletvoltage.com, starting 8:00 a.m. ET on November 16 and concluding at 8:00 a.m. ET on December 1. Consumers are limited to one vote per person and per internet protocol address during the voting period.
Contestants can enter multiple name recommendations. In the event more than one entrant submits the same color name, the entrant who submitted that color name first will receive an Entry and all other Entries will be void. The contest is open to legal residents of the United States and District of Columbia. Entrants must be 18 years or older with a valid driver’s license.
The silver exterior with an emerald hue will be available exclusively on the Chevy Volt. The new, consumer-named paint will join a palette of other Volt exterior colors available to order at the start of production including Black, Silver Ice Metallic, Cyber Gray Metallic, Crystal Red Metallic and a premium White Diamond Tri-Coat.
The Chevy Volt is a practical E-REV with an engine generator that extends the total driving range. It is expected to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt’s lithium-ion battery is depleted of energy, the engine generator seamlessly operates to extend the total driving range to more than 300 miles.
Production for the Volt is expected to begin in late 2010. Pricing has not been announced. For full contest rules, visit www.chevroletvoltage.com.
Chevrolet is one of America ‘s best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from “gas-friendly to gas-free,” Chevy has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevy delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com. For more information on the Volt, visit http://media.gm.com/volt/.
About General Motors: General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.