Creating Excitement in N.Y.’s Time Square
A new App released by Toyota aims to amuse iPhone users while educating them on their 50mpg Toyota Prius. The app has four functions Tour – offering 360 views of the interior and exterior, Interact – uses your iPhone camera to interact with Prius ads, Play – a 10 level game utilizing the accelerometer, and the one causing all the fun in New York – Draw.
Continue for video.
Draw App Available at iTunes
The program interacts with a large screen in Time Square, so as you embellish an image of the fuel efficient Prius it is projected on to the non-fuel efficient advertising screen. The App is part Toyota’s campaign for the Prius which is all about “Harmony Between Man, Nature and Machine”. App available at iTunes.
Youtube Clip
Source: Toyota
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